About Aurora


We’re Aurora. A new global strategic creative collective model – formed in response to a changing world.

Proudly female led with diversity and honesty at our core, we help brands build community and loyalty with cut-through experiences and curated human-centred content.

Our Mission

To be a beacon for global creativity, an agile and dynamic collective bringing together some of the world’s greatest digital and creative practitioners to create jaw-dropping, awe-inspiring work for clients.
Allies. We listen and collaborate, adapting to fit your need, bringing the value add skills to extend your team.
Organic. Our agile model means we can craft a bespoke team of the most relevant, inventive minds from a global talent base, led by an expert core you can trust.
Fearless. We are ambitious explorers, partnering with brands ready to challenge the status quo. Together we can create ideas which cut through for real impact.

Founding Team

With over 20 years of leading marketing and digital strategy for iconic global brands and agencies, Aurora’s founding team is ready to bring their unprecedented experience and know-how to your next project.

Dawn Paine, Chief Executive Officer
Valerie Bounds, Chief Strategy Officer
Calum Smith, Client Director
Creativity Reframed

Work with us


The old agency model is obsolete. We’re ready for something new. Are you? We operate globally with offices based in the UK and North America.

Work for us


Interested in being a part of our collective? We work with the best in creative, technology and marketing. We care about inclusivity and promoting young talent. We like to approach recruitment by running events and hacks to allow you to show us what you’ve got. If you think you’re right for us, then drop us a line with your contact details and we’ll invite you to take part in our next recruitment initiative.
Join Us