Laurence Simons – A Brand, Marketing & Digital Glow-Up
Transforming a global executive legal search firm for a new era of leadership.
Aurora partnered with Laurence Simons, a leading global executive legal search firm, to deliver a full-scale brand transformation and digital evolution.
The goal: to differentiate them in a competitive market, redefine their voice for the modern era, and amplify their global reputation among legal and business leaders.
The partnership began with a full brand “glow-up” — a bold new identity, positioning, and narrative that captured the firm’s distinctive blend of intellect, empathy, and insight. This was brought to life through a new global website, designed to reflect the sophistication and human intelligence that define the brand.
Ongoing collaboration through a strategic marketing retainer has since powered thought leadership, LinkedIn and digital campaigns, and major milestone moments — including Laurence Simons’ 35th anniversary and a C-suite thought leadership event in London.
We designed and developed a premium website that better aligned with Laurence Simons prestigious target audience and allowed for a better user journey for both clients and internal stakeholders. View the website here.
35 years of Laurence Simons
The flagship event featured world-renowned Futurist Gerd Leonhard, exploring AI and “The Good Future” — reinforcing the firm’s role as a thought leader at the intersection of law, leadership, and technology.
Together, Aurora and Laurence Simons have built a brand and marketing platform that not only celebrates 35 years of excellence, but confidently looks ahead to the next 35 — future-facing, human-first, and globally connected.
