LEGO Ventures
Creating a new group strategy, name and visual identity for an iconic indie gaming brand
Team 17 Group is a titan in the games industry - an indie legend for decades. Incredible IP, an amazing leadership and some of the world’s best loved games. It needed to evolve, build on its exciting growth strategy with its new CEO Steve Bell.
It needed a strategic re-brand.
Our challenge.
How to successfully embedded the highly successful Astragon and StoryToys acquisitions into the broader business - and create one unified vision and name for the Group.
To create value and grow the group beyond what it is today.
Astragon, Story Toys and Team 17 - a superb portfolio of businesses, each strong and unique in their own right, with their rich games, brands and IP. Each led by brilliant leadership teams - each contributing to the power of the Group.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
