#HelpUkraineSong
A global movement of unity celebrating culture, community and the power of humanity to support Ukraine.
Using the moment of Eurovision to put the focus on Ukraine – we set about harnessing the power of humanity to create a once in a lifetime moment of unity.
We believe people are good – at their best together as a force for change.
With no budget and no client – but our killer network and sheer drive and belief, we catapulted beyond Eurovision into something bigger and more powerful.
In just 4 months, we mobilised a symphony of more than 100 global partners – with a little help from a lot of friends.
Capturing people’s imagination, #HelpUkraineSong caught fire across the world – from Hull to Holland and from Kyiv to Kingston, we had created a platform for global creativity – to sing, dance and show our love.
Brands, Governments, Creators, Artists, Celebrities, Communities, Actors, Influencers, Activists, NGOs – everybody came together to show the wonder of music.
And an incredible Ukrainian partner, Hoshva
Filling our hearts with hope and joy.
For all that is good and brave.
For Ukraine.
Our impact
- A reach of over 450 million people across the world, with media coverage across all major global press & broadcast.
- A global viral campaign – over 22,000 people creating content and engaging with #HelpUkraineSong.
- 100s of influencers from Ukraine, the UK and the World playing their part.
- Aurora conducted more than 100 partners and brands – spanning the UK & Ukraine working with our Kyiv twin agency, Hoshva PR+DGTL.
- Over £100,000 funds raised in partnership with War Child and UNITED24.
And creation of a new platform to help safeguard Ukraine’s music & culture and keep them connected through it to the rest of the World.
“The upholding of our culture is of existential and fundamental importance to all of the people in Ukraine. We welcome and support unreservedly powerful creative initiatives such as #HelpUkraineSong which bring people together in solidarity for our brave country that fights for freedom values in unprovoked war and demonstrate the unerring International support which is so crucial to our success together.”
Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine
AFO Choir, Hull
Bringing families, children, grandparents, mums and dads together in a moment of sheer love, expressed through individual, inclusive creativity.
Find out more…
Follow #HelpUkraineSong on social media, and visit our social channels to see some of the incredible content we received:
“The upholding of our culture is of existential and fundamental importance to all of the people in Ukraine. We welcome and support unreservedly powerful creative initiatives such as #HelpUkraineSong which bring people together in solidarity for our brave country that fights for freedom values in unprovoked war and demonstrate the unerring International support which is so crucial to our success together.”
Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine
dawn@auroraagency.uk 
+44 (0) 7557207263