Aurora Privacy & Data Policy

Last updated: [Insert Date]

Aurora (“we”, “us”, or “our”) is committed to protecting your privacy and handling your data with transparency, respect, and care. This policy explains what personal data we collect, how we use it, how we keep it secure, and your rights regarding your information.

This policy applies to:

  • The Aurora website (aurora.agency or associated domains).

  • Aurora marketing campaigns, lead-generation forms, gated content, and event sign-ups.

  • Any interactions where we collect or process personal information as part of our business activities.

If you have any questions, please contact: hello@auroraagency.uk

1. The Data We Collect

We may collect the following categories of personal data:

1.1 Information you provide directly

  • Name, job title, and organisation

  • Email address and phone number

  • Industry, areas of interest, and preferences

  • Information submitted via:

    • Website forms

    • Newsletter sign-up

    • Event or campaign registration

    • Downloads of gated content

    • Surveys or feedback forms

    • Direct correspondence with our team

1.2 Information collected automatically

When you use our website:

  • IP address

  • Device and browser information

  • Pages visited, time on site, and interaction behaviour

  • Referral sources (e.g., social media, search engines)

  • Cookies and similar tracking technologies (see Section 8)

1.3 Information from third parties

We may receive data from:

  • Paid media platforms (e.g., Meta, LinkedIn, Google Ads)

  • Event platforms (e.g., Eventbrite)

  • CRM or marketing systems used by our partners

  • Publicly available business information (e.g., LinkedIn profiles or corporate websites)

We do not purchase consumer-level personal data lists.

2. How We Use Your Data

We use personal information only where we have a legal basis to do so. This may include consent, legitimate interest, performance of a contract, or compliance with legal obligations.

We may use your data to:

2.1 Deliver services and content

  • Provide you with content you’ve requested (e.g., gated downloads)

  • Register you for events or webinars

  • Send relevant follow-up information

2.2 Marketing and communications

  • Send newsletters, insights, reports, and campaign updates

  • Inform you about Aurora events, services, or opportunities

  • Personalise marketing based on your interests

  • Run targeted advertising (LinkedIn, Meta, Google) using anonymised or hashed data

You can opt out of marketing messages at any time via unsubscribe links or by emailing privacy@aurora.agency.

2.3 Internal business operations

  • Analyse website performance and campaign effectiveness

  • Improve our services, content, and user experience

  • Maintain security and fraud prevention

3. Legal Basis for Processing

We rely on one or more of the following bases:

  • Consent (e.g., when you opt in to a newsletter or gated content)

  • Legitimate interest (e.g., B2B marketing activity relevant to your professional role)

  • Contractual necessity (e.g., when attending an event you registered for)

  • Legal obligations (e.g., data security and compliance)

4. How We Share Your Data

We do not sell your data.

We may share information with trusted partners or service providers who help us operate our business, including:

  • Email and CRM platforms (e.g., HubSpot, Mailchimp)

  • Cloud hosting and website tools

  • Event management platforms

  • Advertising partners (e.g., Meta, Google, LinkedIn)

  • Analytics providers (e.g., Google Analytics)

All partners are required to uphold GDPR and data protection standards.

We may also share data if required by law or to protect Aurora’s rights and security.

5. International Transfers

Some service providers may be located outside the UK/EEA. When this occurs, we ensure that:

  • Data is transferred only to countries with adequate protection or

  • Appropriate safeguards are in place (e.g., Standard Contractual Clauses)

6. Data Retention

We keep personal data only for as long as necessary for the purpose it was collected.

Typical retention periods:

  • Marketing contact data: up to 3 years after last engagement

  • Event or campaign data: up to 2 years

  • Contractual or financial data: up to 7 years (legal requirement)

You may request deletion at any time.

7. Your Rights

Under GDPR and UK data protection law, you have the right to:

  • Access your data

  • Correct inaccurate information

  • Request deletion (“right to be forgotten”)

  • Withdraw consent at any time

  • Object to certain types of processing

  • Request data portability

  • Restrict processing in specific circumstances

To exercise your rights, email: hello@auroraagency.uk

We may need to verify your identity before completing your request.

8. Cookies & Tracking

Our website uses cookies to:

  • Understand usage and improve performance

  • Enable essential functionality

  • Support marketing and advertising optimisation

You can manage cookie preferences through your browser settings or via our cookie consent banner.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • Encryption in transit and at rest (where applicable)

  • Access controls and authentication

  • Regular security reviews of our systems and partners

No online data transmission is 100% secure, but we take every reasonable step to protect your information.

10. Changes to This Policy

We may update this policy periodically. Any significant changes will be posted on this page with an updated date.

11. Contact Us

If you have questions, concerns, or requests relating to your data, you can contact us at:

Email: hello@auroraagency.uk
Address: Aurora Agency, 14th Floor The Plaza, Old Hall Street, Liverpool, United Kingdom, L3 9QJ