Have you seen the owl on your Tik Tok page? Of course you have. Duolingo is nailing their marketing and a key factor in their success is the culture and people behind the multilingual owl.

For this week’s CreativityReframed our CEO and Co-Founder, Dawn Paine, spoke to renowned global marketing leader Cammie Dunaway, CMO Duolingo. Cammie explains to us about the shift for women in business to a much more empowered and change maker led approach – rather than women feeling they have to adapt to fit in. Her team at Duolingo is full of vibrant and brave new ideas that inspire the team to innovate and grow.

She also talks about what to do when you spend months planning a physical event for it to be completely cancelled, and how to use technology to your advantage. Fan of Marvel? Cammie mentions the brand that she admired the most throughout the pandemic, spoiler alert- it involves comics and the brilliant people at Pittsburgh Highmark Health

Watch the full episode to hear the steps that Duolingo took over the last 18 months to get to where they are.