By Lottie Sanderson, Digital Marketing intern Calendar Icon

Why should you collaborate with creators in the Metaverse?

The changing world of tech is becoming more and more advanced as each year goes by. The next big thing everyone is talking about is the Metaverse. If you’ve never heard of the Metaverse before, Wikipedia describes it as the future iteration of the internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe. The Metaverse in a broader sense may not only refer to virtual worlds but the entire spectrum of augmented reality. 

The Metaverse presents a huge new opportunity for everyone involved, and it will give a new channel for businesses to reach consumers and a whole new lease of life for many people. A considerable part of the Metaverse will be creators and influencers.

The Metaverse will bring big things

Creators are their own brands, and they’re already at the forefront of the Metaverse. Facebook has taken a massive leap into the Metaverse  changing its name to ‘Meta’ and is on the way to creating a 3D virtual social media space. Mark Zuckerburg, the founder of Facebook, explained how the Metaverse would bring enormous opportunities to individual creators and artists. From this information, it would be smart for creators to get involved and learn about the Metaverse as soon as possible to grow with the space instead of joining later and missing the boat.

Creators are the thinkers behind the Metaverse

Designing places for people to hang out in the Metaverse is a vital thing for creators as this is their stage to extend their fanbase. With the huge range of creators out there, there will be musicians potentially building concert stadiums to perform in. We’ve already seen this with Travis Scott performing at a virtual concert in Fortnite. Or gamers building gaming worlds with levels that your character can complete. Your avatar will be able to transport to a different world any time they like and experience places that might not have been possible in the real world. Creators are the thinkers behind these types of things, which is why it’s so important to partner with them.

Influencer marketing will boom

Influencer marketing in the creator economy will present the highest returns. More data will be accessible for brands and advertisers, enabling more sophisticated targeting of audiences. The Metaverse can make advertisements way more targeted and valuable to the individual. Today’s influencers will need to create their avatars to suit the brands that they will want to work with, and what’s beautiful about the Metaverse is that you can be anyone you want at any given time—enabling creators and influencers to work with many types of brands. With the Metaverse being able to create a new form of interaction and communication with their audience, brands will be able to get closer to their target market through these creators. This type of channel will be vital for brands in the Metaverse.

The influencer marketing industry has grown in worth from £1.2 billion in 2017 to £10 billion in 2021. It’s hard to comprehend the heights that this ever-growing billion-pound industry can reach, and it will only be accelerated by the Metaverse. It has the potential to totally reshape the world of social media. The endless possibilities could allow influencers to be present in real-time, interacting with their audience. Gym influencers can workout with vast classes of people; food influencers can cook with their audience; makeup influencers can carry out huge masterclasses anytime, anywhere.

Here are a few tips for when your brand starts working with creators and influencers in the Metaverse:

  1. Analyse your potential creators

It’s so important to market your product or service through a creator that represents your brand well and aligns with your brand’s morals and values. These people will represent your brand in the Metaverse, and you want to attract the right audience. 

  1. Learn and discover what the avatars in your target audience want.

With the Metaverse being a whole new experience for everyone involved, avatars’ behaviour could likely differ from their owners in the real world. It’s necessary to analyse your brand’s audience and discover what they want. From this, choosing to partner with creators will be more straightforward, and you will get the most out of the partnership.

  1. Invest in the Metaverse and your partnerships

Brands that want to become established and well known in the Metaverse are more likely to succeed the more they invest. Putting money behind your brand’s influencers and creators will give them more opportunities to be acknowledged and respected. Investing more can get you partnerships with new businesses and creators and even allow your brand to have more properties and assets within the Metaverse. People and creators are more likely to take your business seriously.

Big things are coming, and with so much talk and excitement about the Metaverse coming to life. The Metaverse is the next chapter of the internet with great potential for individual creators, influencers and brands. Stepping into the Metaverse now can only benefit you and your brand. Are you just as excited as we are?

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