Edge was freshly rebranded and ready to launch itself into a crowded market. They needed to launch their new brand with a bang to cut past the white noise coming from their competitors.
How we helped
Working collaboratively with the Edge team, we created an impactful and rather bonkers brand film that told the story of Edge’s founders while simultaneously communicating the newly refined brand architecture of the company. Taking creative cues from the brand film, Aurora created and activated a multichannel, month-long campaign that cut across the traditional B2B channels.
The Big Wins
As a new market entrant and a tight budget, we set ambitious goals for this campaign. We exceeded all expectations with the campaign in terms of engagement and awareness creating a film based launch campaign that surprised and delighted both new and existing audiences.