To say the LEGO Group is a global icon is an understatement. LEGO Ventures was the newest addition to this group and was looking to launch their distinct brand from within the umbrella of the LEGO Group. They faced two challenges; to make their own defined voice heard and reach their niche and time-poor audience, entrepreneurs. LEGO Ventures had created a beautiful film asset but needed help getting it in front of the target audience.
How we helped
Using the brand film as a starting point, Aurora created an awareness campaign maximising the brand film’s exposure while ensuring it hit the entrepreneurs LEGO Ventures’ were looking to target. Creating the channel plan to ensure maximum impact, Aurora activated and managed the entire two-month long campaign.
The Big Wins
We were delighted to overperform on all our key campaign metrics including: