Our Work
Everplay
A major strategic project for the global relaunch of Team17 Group with a new name, brand strategy and visual identity.
Weightmans
Weightmans asked Aurora to bring their newly defined ’See the Possibility’ purpose confidently and delightfully to market - creating genuine impact, driving engagement and advocacy.
University of Liverpool
A major brand campaign targeting Chinese students to attract them to study their postgraduate degree at Liverpool - focussed on Liverpool’s firsts.
#ImYourAlly
In advance of International Women’s Day 2023 Aurora devised a campaign initiative to counter the sadly prevalent misogynistic narrative on social media, focused on younger men (16-35 year olds). Without client or budget we created an initiative for social good harnessing social media, particularly TikTok and Instagram, and using our network to pull in the support of globally known influencers to help raise awareness.
Help Ukraine Song
A global pro-bono community/ grass roots culture campaign around Eurovision 2023 to show solidarity with Ukraine through the World’s biggest physical and digital flash mob - reaching 450 million globally with incredible contributions from every part of the World.
LEGO Ventures
Launching LEGO Ventures unique exclusive inventor offer to the World’s leading EdTech entrepreneurs during the Pandemic (when physical events were not possible), by reaching and connecting with them in their digital spaces and mindset.
EFC vs The Learning Foundry
An emotive, purposeful campaign connecting EFC, Laing O’Rourke & The Learning Foundry with the community through a message of positivity & regional pride, bridging past, present and future.
SafeNet
An authentic articulation and unique identity for a truly purposeful brand - leading into the brand architecture and group identity for its complex parent organisation.
Kinguin
Developing the brand proposition and brand strategy, built out of a huge internal cultural engagement project, then taken externally across all of Kinguin’s ecosystem & campaigns.
